Course Description
Exploring
Marketing and Business Principles destop publishing course designed to
expose students to all functions of business through an online company
simulation. This
real world experience challenges students to enhance a company's
business and marketing plan through desktop publishing software.
Students
will learn the importance of preparing a thorough business plan and
will prepare professional advertising promotional materials. The
goal of the simulation is to gain familiarity with desktop publishing
software while developing aesthetically pleasing and professional
promotional materials to enhance visibility and brand recognition.
Daily Class Activities
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Activities
will include developing logos and stationary to increase visibility,
foster credibility, and establish strong communication among customers
and vendors. Students will discuss the importance of generating brand equity through ancillary products and promotional strategies such as: t-shirts, magnets, placemats, brochures, flyers, and advertisements, etc. Students will also determine which advertising activities are most effective and offer the best return on investment.
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